The Amazing Thing Is It Really - 1176 Words

THE MARVELLOUS THING IS THAT IT’S painless, he said. That s how you know when it starts. Is it really? Absolutely. I m awfully sorry about the odor though. That must bother you. Don t! Please don t. Look at them, he said. Now is it sight or is it scent that brings them like that? The cot the man lay on was in the wide shade of a mimosa tree and as he looked out past the shade onto the glare of the plain there were three of the big birds squatted obscenely, while in the sky a dozen more sailed, making quick-moving shadows as they passed. They ve been there since the day the truck broke down, he said. Today s the first time any have lit on the ground. I watched the way they sailed very carefully at first in case I ever wanted to use them in a story. That s funny now.I wish you wouldn t, she said. I m only talking, he said. It s much easier if I talk. But I don t want to bother you. You know it doesn t bother me, she said. It s that I ve gotten so very nervous not being able to do anything. I think we might make it as easy as we can until the plane comes. Or until the plane doesn t come. Please tell me what I can do. There must be something I can do. You can take the leg off and that might stop it, though I doubt it. Or you can shoot me. You re a good shot now. I taught you to shoot, didn t I? Please don t talk that way. Couldn t I read to you? Read what? Anything in the book that we haven t read. I canShow MoreRelatedPersonal Experience: Attending Powerhouse at the Honda Center in Anaheim804 Words   |  3 PagesPower 106, also known as the radio station 105.9 in LA, hosted an indoor music festival, also known as POWERHOUSE, at the Honda Center located in Anaheim. I was lucky enough to attend this concert and I want to share my amazing experience. Since it was a music festival, there was not only one performer, but there was a line-up of performers. The line up consisted of 10 main performers and special guests. The performers go by the stage names of: Childish Gambino, Juicy J, Trey Songz, Nicki Minaj,Read MoreLion King Film Analysis1210 Words   |  5 Pagesrightful ruler and King of the pride lands (IMDB)? This movie is absolutely amazing: a 10/10. It is a great movie for all ages and even for adults. The music does a fantastic job playing with your emotions and giving you a true connection to the characters in the film. The tempos and the beats go along perfectly with the action scenes, making them feel real and very tense. The Diagetic sound in the movie is great. You can really hear the birds chirping, the wind blowing, the water flowing, and the bugsRead MoreA Heartbreaking Discovery Of Being A Homeless Dog997 Words   |  4 PagesA Heartbreaking Discovery There are things in life that we all take for granted. But, the truth is many of us have quite a bit to be thankful for. Take our bed, for example. Every night, we snuggle up under the covers without even thinking twice about those who don t have a bed to enjoy. Oftentimes, our pets also share our bed with us. But, what happens when we experience a bed for the very first time? What if your pet had never been on a bed before? What do you think would happen? After 7 yearsRead MoreFreshman Leadership Council795 Words   |  4 PagesGATORS ITS YOUR PREVIEW STAFFER ANDREW! I hope all is well and that you are all thriving (and surviving), but I want to go over some things that might be really important that will benefit you all personally! 1) Freshman Leadership Council For those who were accepted into the Freshman Leadership Council, I am so happy for you! You are going to have an amazing time I really do wish you all the best of luck. For those who got denied, I was in your boat last year. I was a hot mess when I was rejected, andRead MoreResearch Paper On Lionel Messi734 Words   |  3 Pagestime. He will be something of a freak, An blasting left ­footer whose legs Furthermore spatial instinct work In charge speed, ( Himmelman 1). This explains that Lionel Messi was a hard-working player he was the best for five years a long time to be really good. Leo Messi Messi might have been less toward those times, the best player on the field for those balls during as many feet Anyhow shorter over others. By a long shot ( Himmelman 2). This states that even though Lionel Messi was small and hadRead MoreThe Roaring Twenties And The Great Gatsby1284 Words   |  6 PagesThe Roaring Twenties Eng III I-Hui Chen Period3 1920 is a really important time in America, it starts after the World War One until the Great Depression. People start to enjoy their life and having parties, alcohol, everything is about money and goods. We can see people’s amazing and colorful life from the,†The Great Gatsby†. But was The life at Twenties really this wonderful? Or actually there’s a lot of hard things behind the amazing life? This era is after the World War One, there’s not onlyRead MoreGlee Is a Hoax 1345 Words   |  5 Pagesjust jumps out singing and dancing on this joyous occasion. Does something like that really happen? No! There is a lot of hard work that goes into something like that, and glee portrays it all wrong. All the hard work that goes into it like: cleaning the choreography, learning the voice parts, and the many hours of practice. In a recent article by spark notes, in reality 90% of choir kids are theater geeks and really want to help train their voices, while in glee it seems like they just sing thenRead MoreLiterary Essay On Stown1174 Words   |  5 PagesKabram’s friend, and it was unfortunate when his friend died, and Dylan still lives, but he was badly injured. Also when John’s suicide was described from Fay Gamble’s perspective when she was on the phone with John, that night he drank the Cyanide was really violent and disgusting from say what he was going to do and when he actually did it and started screaming. The main reason to believe that the classic elements of violence in Southern Gothic Literature are still there because, that just because thatRead MoreThe Creation Of Mickey Mouse1136 Words   |  5 Pagesrelax me. That wasn t really working. I began to complain, Everything has just been going downhill lately, I just lost everything ,and I don t know what to do. Well you still have me and I m pretty sure will come up with something sooner than later, Iwerks explains. I stopped to thinks for a while, then finally started to speak again, Maybe, I should just create a whole new character. Iweks replied, Yeah, I agree with you, because that s the only choice will really have left. IwerksRead MoreStudy Abroad : A Waste Of Time1500 Words   |  6 PagesAbroad a waste of time or an exciting experience? I say that it s a great thing and for the right people it’s not a waste. Williamson in â€Å"Study Abroad: Revenue Drain or Stream† for the Chronicle states, â€Å" many higher-education institutions and others have found ways to generate revenue from study-abroad ventures. The World Bank estimates that $300-billion is spent each year on global higher education†¦Ã¢â‚¬ What Williamson really means is that since there is so much money being spent on Study Abroad no

Should Cigarette Smoking Be Banned Free Essays

Smoking has been part of our life for many centuries now. It has evolved from simple tobacco type rolled in leaf to a more refined stick that has filter. Many people because of the smoke it produces. We will write a custom essay sample on Should Cigarette Smoking Be Banned or any similar topic only for you Order Now Many studies have suggested that smoking carries with it many different disease complications and that it should be limited if not totally banned. In my opinion smoking should definitely be banned in public places as it not only has deleterious effects on the non smokers present there but also may cause allergic coughing to many people. Besides, many youngsters are fascinated by the act of smoking and try to imitate it which may later develop into a habit. The first and foremost argument for the implementation and regulation of a smoking ban is very obviously, health related. No one who smokes is unaware of the various ill effects that it has. The number of chemicals that are present in one single cigarette is mind boggling. And regular smoking can lead to severe health conditions like oral cancer, lung cancer, etc. Why someone would want themselves to go through such an ordeal is beyond most people. While smokers may argue that it is an addiction, what they cannot answer is that: is this addiction stronger than the value of their lives? The more they smoke, the more susceptible they become to adverse health conditions. So, there’s no real motive for people to want them to stop smoking, in private or in public, but for their own better health. Smoke which arises when a person smokes a cigarette, bide or cigar is more hazardous to a passive smoker who inhales the smoke being in close vicinity of the active smoker. The smoke being inhaled by the former is unfiltered thereby causing more ill effects. Several pulmonary diseases such as cough, bronchitis, asthma and last but not the least carcinoma of lungs may occur as a consequence of smoking. Next, this may be the most overused argument for people to stop smoking in the presence of other people: the passive smoking effect. It’s not like they don’t know that they are putting others’ health and lives in danger, they do it in spite of it. Smoking around people has an effect on their health as well. Sometimes, these conditions can get even worse than those of the smokers themselves. Where’s the justice in that? People who smoke get affected, and people around them, because of them, get affected too. It’s high time smokers realized their intentional ignorance and took some responsibility. If not for themselves, at least for those around them. If they argue about their ‘rights’ being infringed by banning smoking, what about the rights of those getting affected by their incessant puffing? Are they not entitled to clean fresh air to breathe. The clean, fresh air that smokers make it so difficult to maintain. Many countries such as India have implemented a ban on public smoking. It has become mandatory to have no smoking zones in all eating joints, recreation centers etc. This practice may seem as a curbing of ones right to freedom especially to the smokers but surely this step will go a long way in achieving a healthier life style. Many people who gradually become aware of the ill effects of smoking are turning towards dead diction centers to get rid of this habit. Even the advocates of smoking in public areas disapprove of the practice when it comes to their off springs. Witnessing the elders smoking kindles similar desire in a youngster thereby giving birth to a new generation aft smoker. Advertently or inadvertently, smokers do tend to influence those around them. Whether it is a teenager who’s just entered high school, or a young child watching his father smoking at home or even a working professional who is trying to fit in with his colleagues; it is very easy to get influenced by someone who is seen smoking, especially when the smoker gives it so much importance and glorifies it like it is the best thing to do. This definitely has an impact on what the person thinks about smoking, and it more often than not, leads people to begin smoking. If smokers argue that it is up to the people to make their own decisions and that they shouldn’t smoke if they don’t want to, then they are very highly underestimating the power of peer pressure. In conclusion, To avoid these evils of smoking and ensure a healthy platform for the youth it is not only our duty but need of the day to condemn such practices if not completely then at least socially.. Claiming smoking withdrawal symptoms is just an excuse that smokers take refuge in. What they do not realize is that they have the power to control, and eventually stop the terrible habit that has affected and continues to affect millions across the globe. Will they not make it a better, cleaner and safer place to live in for their own future generations? So, if an answer is required for the question: should smoking be banned in public places or even in private areas, then it is a very straightforward one: YES, it should! In general, I think the world be a better place without cigarettes. However, the decisions as to whether to smoke or not should be for each individual to make. How to cite Should Cigarette Smoking Be Banned, Papers

gatdream Corruption of the Dream in F. Scott Fitzg Essay Example For Students

gatdream Corruption of the Dream in F. Scott Fitzg Essay eralds The Great Gatsby Great Gatsby EssaysThe Great Gatsby: Corruption of the Dream The book The Great Gatsby by F. Scott Fitzgerald was an icon of itstime. The book discusses topics that were important, controversial andinteresting back in 1920s America. The novel is an exploration of theAmerican Dream as it exists in a corrupt period of history. The mainthemes in the book are the decay of morals and values and thefrustration of a modern society. The Great Gatsby describes the decayof the American Dream and the want for money and materialism. Thisnovel also describes the gap between the rich and the poor (Gatsby andthe Wilsons, West Egg and the Valley of the Ashes) by comparing thedifferences between the Western United States (traditional westernculture) and the Eastern United States (money obsessed values). On asmaller scale this could be seen as the difference between the West Egg(the new, money) and the East egg (the old money). The 1920s werea time of corruption and the degrada tion of moral values for the UnitedStates and many other countries. World War One had just ended andpeople were reveling in the materialism that came with the end of it,new mass produced commodities such as motor cars and radios werefilling peoples driveways and houses, money was more accessible(before the Great Depression). Cars were becoming a social symbol inthe 1920s as we can see with Gatsbys five cars, one of which he givesto Nick and one of which kills Myrtle Wilson later on in the novel. Herbert Hoover (an American President) said in 1925 We will root outpoverty and put two cars in every garage. The parties that Gatsby heldevery week in the summer were a symbol of the carelessness of the time. Gatsby would hide in the house while the guests, most of whom werenot even invited, would party, eat and drink until the early hours ofthe morning without even meeting the guest or even knowing who he was. People would turn up just to be seen or reported in the localnewspapers In his blue garden people came and went like moths amongthe whisperings and the champagne. This shows the carelessness of theguests. Another quote about the parties refers to the way the guestsdevour the endless supply of food and never give a thought as to whogave it to them. Every Friday five crates of oranges and Lemonsarrived from a fruiterer In New York- Every Monday these same orangesand lemons left his backdoor in a pyramid of pulpless halves. This isalso a symbol; it relates the pulpless halves to the rather emptyguests, soulless people obsessed by image and wealth, a corruption ofthe American Dream. Another sign of the fall of the American Dream inThe Great Gatsby is the way Gatsby makes his money. Gatsby gets hisfortune through the illegal sale of alcohol (bootlegging). The saleof alcohol was prohibited in the United States in the 1920s. Gatsbycame from the western United States where there was old mone y. Therehe met Dan Cody who taught him how to bootleg. As Gatsby becamericher he moved to West Egg in New York. Gatsbys house is a ratherartificial place, the house was originally built to impress Daisy withhis so-called wealth, and this is a sign of a corrupt way of winninglove through money and wealth. Gatsbys house is furnished well withold looking ornaments and (probably) second hand antiques, Gatsbyshouse also has a library which is full of uncut literature. Theconversation between Jordan and an unnamed man at one of Gatsbysparties talks about the books: Absolutely real have real pages andeverything. Id thought theyd be a nice durable cardboard. Thesebooks and antiques are just Gatsbys way of showing off his wealth toothers, however Gatsby doesnt really care for materialism, we can tellthis because his bedroom, the only room he really ever uses, is emptycompared to the rest of the house. Gatsbys love life is also a signof declining morals, and also a sign of further corruption of theAmerican Dream. Daisy has an affair with Gatsby; Gatsby then getsconcerned that Daisy does not tell Tom about her affair with him inchapter six. Eventually Daisy tells Tom about her affair with JayGatsby. The climax of the story comes when Gatsby tells Tom that Daisynever loved him. The fall of the American Dream and corruption is alsoevident in the position and treatment of children in the story, Daisyand Toms daughter, Pammy, is treated as an object to show off ratherthan a child to love. The child, relinquished by the nurse, rushedacross the room and rooted shyly into her mothers dress. The childdoes not know her mother very well and is still very shy to go nearher. Gatsby had never really known of the existence of Daisys child,as Daisy was probably afraid to tell him about her. Afterward he keptlooking at the child in surprise. I dont think he had ever reallybelieved it its existence before. The word it instead of her alsodenotes the childs position as nil. Daisy uses the child as a showitem: I got dressed before luncheon said the child, turning eagerlytowards Daisy. Thats because your mother wanted to show you offreplies Daisy. When the child speaks to Daisy, Daisy never answers orreplies to her. Daisy always changes the subject as if she doesnt evennotice the child is there. For example, when the girl comments Jordansdress, Daisy ignores her and asks her what she thinks about herfriends: Aunt Jordans got on a white dress too (said the child). .u031392b8cc2ec317a9cf73ddb0f38494 , .u031392b8cc2ec317a9cf73ddb0f38494 .postImageUrl , .u031392b8cc2ec317a9cf73ddb0f38494 .centered-text-area { min-height: 80px; position: relative; } .u031392b8cc2ec317a9cf73ddb0f38494 , .u031392b8cc2ec317a9cf73ddb0f38494:hover , .u031392b8cc2ec317a9cf73ddb0f38494:visited , .u031392b8cc2ec317a9cf73ddb0f38494:active { border:0!important; } .u031392b8cc2ec317a9cf73ddb0f38494 .clearfix:after { content: ""; display: table; clear: both; } .u031392b8cc2ec317a9cf73ddb0f38494 { display: block; transition: background-color 250ms; webkit-transition: background-color 250ms; width: 100%; opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #95A5A6; } .u031392b8cc2ec317a9cf73ddb0f38494:active , .u031392b8cc2ec317a9cf73ddb0f38494:hover { opacity: 1; transition: opacity 250ms; webkit-transition: opacity 250ms; background-color: #2C3E50; } .u031392b8cc2ec317a9cf73ddb0f38494 .centered-text-area { width: 100%; position: relative ; } .u031392b8cc2ec317a9cf73ddb0f38494 .ctaText { border-bottom: 0 solid #fff; color: #2980B9; font-size: 16px; font-weight: bold; margin: 0; padding: 0; text-decoration: underline; } .u031392b8cc2ec317a9cf73ddb0f38494 .postTitle { color: #FFFFFF; font-size: 16px; font-weight: 600; margin: 0; padding: 0; width: 100%; } .u031392b8cc2ec317a9cf73ddb0f38494 .ctaButton { background-color: #7F8C8D!important; color: #2980B9; border: none; border-radius: 3px; box-shadow: none; font-size: 14px; font-weight: bold; line-height: 26px; moz-border-radius: 3px; text-align: center; text-decoration: none; text-shadow: none; width: 80px; min-height: 80px; background: url(https://artscolumbia.org/wp-content/plugins/intelly-related-posts/assets/images/simple-arrow.png)no-repeat; position: absolute; right: 0; top: 0; } .u031392b8cc2ec317a9cf73ddb0f38494:hover .ctaButton { background-color: #34495E!important; } .u031392b8cc2ec317a9cf73ddb0f38494 .centered-text { display: table; height: 80px; padding-left : 18px; top: 0; } .u031392b8cc2ec317a9cf73ddb0f38494 .u031392b8cc2ec317a9cf73ddb0f38494-content { display: table-cell; margin: 0; padding: 0; padding-right: 108px; position: relative; vertical-align: middle; width: 100%; } .u031392b8cc2ec317a9cf73ddb0f38494:after { content: ""; display: block; clear: both; } READ: Essay on The Teaching Profession ImportanceHow do you like mothers friends? (Replies Daisy). Also: Wheresdaddy? (Said the child) She doesnt look like her father explainedDaisy. Daddy (Tom) is also never around, he was not there when hischild was born. Daisy thinks that Tom is brutish and she has neverreally liked him. The Great Gatsby is a great portrayal of thecorruption of society and the fall of the American Dream. The GreatGatsby shows us the way people will fall into the hands of money, greedand power and get involved in illegal activities to get where they wantand what they want. This book is a perfect example of the fall of theAmerican Dream in the 1920s. Bibliography:The Great Gatsby F. Scott Fitzgerald (The schools Penguin edition)Scott Fitzgeralds Criticism of America Marcus BaileyFitzgerald and The Great Gatsby http://www.hisf.no/~ernstj/lectures/ggr20s.html

Mythology Essays (1190 words) - Dionysus, Mythological Kings, Semele

Mythology Introduction This project will focus on the adventures of Dionysus and his interactions with other people. I will also show what Dionysus stands for and is depicted by. You will learn about his lifestyle and the way he affected others' lives. I will explain his family and birth and I will tell the story of the few who dare to oppose Dionysus. Family Dionysus' father was Zeus(Jupiter), king of the gods. Zeus played a very important role in Greek mythology as he was the father of many significant gods. He was the ultimate ruler of Heaven and Earth and had control over meteorological phenomenon. In most legends, Semele was the mother of Dionysus while Orphic legends recorded Persephone as being Dionysus' mother. Semele was the beautiful daughter of Cadmus and Harmonia. Her affair with Zeus was strictly secret and later caused her death. Hera(Zeus' wife) found out that they were having an affair and made Zeus kill Semele. As an adult, Dionysus rescued Semele from the underworld and made her a goddess known as Thyone. When Semele died, she was still pregnant with Dionysus in her womb. Zeus came along and rescued Dionysus from Semele's ashes and sewed Dionysus into his hip until he was ready to be born. Basic Information Dionysus was mainly recognized as the god of wine. He was almost always drunk, and he made people happy with his wine. He traveled around teaching the art of wine making and the cultivation of the vine. Dionysus was also fairly well known as an artistic god. Most of the plays and dramas were in his honor. Drama and poetry both play an important role in the worship of Dionysus. His symbols were grapes, rams, thyrsus, and serpents. His domain was vegetation, pleasure, freedom, and civilization. Dionysus is sometimes referred to as Bacchus and in Roman mythology Dionysus was known as Liber. Dionysus could make people light- hearted and happy or he could make them sad and unhappy. Stories Dionysus' Kidnapping This is a story of which I have found in many different books, however, only two versions were somewhat different. One version containing the character of Acetes, and the other without Acetes. Some pirates saw Dionysus and they assumed by his appearance that he had rich parents, so they decided to capture and sell him for ransom. They took Dionysus onto the ship and attempted to bind him with ropes, however, the ropes broke as soon as they touched Dionysus. One crew member pleaded to let him go, for the breaking of the ropes convinced him that Dionysus was a god, but the other crew members were stubborn and ignored him. The crew members soon found out that Dionysus was angered when he turned into a lion and fragrant wine started flowing down the ship's deck. Soon after, vines and ivy spread around the ship and the terrified pirates began to turn into dolphins. One by one they leaped into the sea. END. A group of pirates see a strong, and healthy young man and they figure they could make a good profit selling him as a slave in Egypt. One pirate, by the name of Acetes, urged the other crew members to sail wherever the visitor(Dionysus) wished. The pirates were greedy and set sail toward Egypt when all of a sudden lions appear and crouch at their feet. In the background, sounds of flutes were heard and each pirate(except for Acetes), gradually transforming into dolphins, leaped into the water. Dionysus told Acetes to sail toward the island of Naxos and Acetes eagerly obeyed. It is on the island of Naxos where Dionysus meets and falls in love with Ariadne. Dionysus' Romance With Ariadne After Dionysus was kidnapped by pirates, he was dropped off on the island of Naxos. While in Naxos, Dionysus met Ariadne who had been abandoned on the island. He took pity on her and they soon fell in love. When Ariadne died, Dionysus took the golden crown he had given her and placed it among the stars. END. Dionysus met Ariadne on Naxos, he quickly wooed her and won her over. Soon after, they got married and during the wedding celebrations Dionysus took Ariadne's bridal garland and threw it into the sky where it became

Global Leaders essays

Global Leaders essays In the article, In Search of Global Leader, five top executives describe what it takes to be a global leader and how they measure it. Stephen Green, Group CEO of HSBC, believes global executives should work in more than one in most cases, more than two major world markets. Greens company prizes diversity and seeks global managers that bring their different cultures and experiences to the table. As such, he does not believe in going to great lengths to acquire mid-career MBAs. Rather, the company seeks to identify leaders with drive, initiative, cultural sensitivity and a readiness to see the world as their oyster. He believes this diverse workforce leads to higher profits, more creativity and responsiveness to clients needs. Conversely, Fred Hassan, Chairman Good ideas come from anywhere and good products can be sold anywhere. The more places you are, the more ideas you will get. And the more ideas you get, the more places you can sell them and the more competitive you will be. Hassan is convinced that building global attitudes requires personal involvement from the top. Jeffrey Immelt shares Hassans sentiment of developing global people. Immelt contends that a good global company is: 1) a global sales company its number one with customers all over the world; 2) a global products company with technologies factories, and products made for the world, not just a single region; and, 3) most important, a global people company that keeps getting betty by capturing global markets and brains. Immelt believes becoming a good global company begins with human resources permeating througho ...

How to Promote Literacy and Skilled Communication

How to Promote Literacy and Skilled Communication How to Promote Literacy and Skilled Communication How to Promote Literacy and Skilled Communication By Mark Nichol You may or may not agree that English-language usage is deteriorating, but it is clear that many young people are unable to express themselves well in writing according to contemporary standards. How can we develop a population of competent writers? First, we must avoid exaggerated notions of an entire generation of illiterates. It is true that electronic communication media like texting and Twitter discourage careful composition. (Twitter requires conciseness, but coherence is often a casualty.) It is true that absorption in high-tech entertainments such as computer games distracts youth from the rewards of reading. It is true that a tragic focus on quantitative evaluation of students has caused a decline in qualitative expression. But I’ve read lots of articles and books written by people who weren’t even born when I began writing and editing professionally but are already more talented than I’ll ever be. The English language as we know it isn’t going anywhere (not in our lifetimes, anyway). Yes, we must acknowledge that our society does not value the written word the way it used to, but we must not dramatically bemoan the death of literacy. Here’s what we can do, both on an individual level and a societal one, to improve our collective competency in writing: We can advocate for extensive and intensive writing experiences for children that are developmentally appropriate. Don’t push children to learn to read and write when they aren’t ready, but when they are ready, inundate them with meaningful opportunities to express themselves in writing crafting narratives, not filling in worksheets. An effective cumulative process includes modeled writing (demonstrating practically to children how one translates thinking aloud into writing), shared writing (having students collaborate to produce a piece of content such as a collective account of a shared experience or a summary of what they’ve learned), guided writing (monitoring students’ individual writing to help them learn to generate and express ideas), and independent writing (encouraging students to craft their own work by writing and rewriting). We can also teach reading rationally. Public education has suffered from politicized mood swings between various approaches to developing children’s reading skills. Educators, parents, and the general public must accept that phonics is neither a cure-all nor a curse and that whole-language instruction should neither be the sole means of instruction or be avoided. Why not incorporate both approaches? (Indeed, that is the basis of a strategy called balanced literacy.) But this combination should take into account that children are most motivated to learn to read when the material is meaningful to them. They should be encouraged to read their own writing and that of their peers, and although assignment of high-quality reading texts is productive, they should also be given free rein to choose their own reading materials, even comic books and other writing forms that are not necessarily considered substantial. The greatest challenge to literacy, however, is not children’s apathy toward or antipathy about reading and writing, and it is not adults’ bickering about the best teaching strategies. Two other interrelated factors are responsible: inadequate funding for public education and a cultural devaluation of writing skills. Government and school officials have eroded public confidence in their ability to use education funding wisely and effectively to teach children basic literacy skills, resulting in voter skepticism about the wisdom of approving school bonds and other financial resources. Not only does this failure degrade the quality and efficacy of the curriculum, it also results in deteriorating infrastructure in the public schools, which erodes teacher and student morale. But high-quality public education requires carefully considered, long-term planning and generous infusions of funds. Also, the general public hears and sees media reports hyping the peril of poor writing skills in texting and other high-tech communication, and observes these facts firsthand. The business world, and the journalism and publishing industries, do suffer from poor communication skills among workers. But these problems aren’t limited to the younger members of society; they permeate all age groups. The answer is a well-thought-out, well-funded educational system and a network of support including continuing education (wholly or partially funded by employers for their workers) and/or internal mentoring. And we, as a society, must accept that people will shrug off substandard informal writing, but we must also demand that they demonstrate respect for the language and for those they share it with by striving to communicate well. Want to improve your English in five minutes a day? Get a subscription and start receiving our writing tips and exercises daily! Keep learning! Browse the Writing Basics category, check our popular posts, or choose a related post below:Regarding Re:"Have" vs "Having" in Certain Expressions20 Criminal Terms You Should Know

Human resource development in multinational companies Essay

Human resource development in multinational companies - Essay Example To cope up with the competition, they are required to plan and implement strategies to develop the company’s human resources. In today’s globalized environment, it has become difficult for the managers to completely eliminate the threats that globalization has brought. Multinational companies face many of such difficulties in acquiring efficient staff in other countries. Multinational companies aim to build up their brand name and reputation. They need to provide the same quality and facilities in every country they are working in. However, the human resources available in different countries bring different challenges for them. They need to develop a plan to accumulate a workforce which could perfectly carry out the job the company aims to achieve. The concept of repatriation and expatriation is also worth mentioning here as the human resource development program must consider these concepts. As an expatriate gets the assigned work done in the other country and moves b ack to the host country, he faces the adjustment problems all over again. A complete and viable HRD strategy must also take in to account these workers who are sent abroad while working permanently in some multinational organization. Objective: The aim of this paper is to identify the key challenges faced by senior managers in today’s globalized business environment in achieving competent human resources. The paper also focuses on the researches made in this regard. In addition it provides recommendations to lessen or eliminate the difficulties in human resource development and reduce the employee turnover rate in the organizations. The study is designed in such a manner that would help in achieving the objective successfully. In the first step it provides a brief introduction about multinational organizations and their place in today’s business world. In the next step it

Cultural competence Essay Example | Topics and Well Written Essays - 250 words

Cultural competence - Essay Example Cultural accommodation strategies include covering baby’s head and burial of the placenta among others. The aforementioned strategy aims at facilitating cultural practices that are yet to be scientifically harmful. Nursing professionals advocate acknowledgment, respect, and understanding of diverse cultural beliefs. Secondly, cultural re-patterning entails working with the client in order to adjust existing cultural practices. For instance, fried foods from various cultures, abuse of a spouse, and teas for a healthy baby are some practices under cultural re-patterning. If a patient domiciles from a tribe that advocates the use of herbs, a nurse needs to convince the patient to desist from using herbs by quoting different herbs that have adverse impacts. Finally, cultural brokering entails encouraging and mediating between cultural norm of clients and the biomedical structure (Huber, 2009). Accommodation of a vast range of cultures facilitates in gaining the desired knowledge and competence. There are various challenges facing cultural competency in the nursing perspective. For instance, stereotypes, racism, and discrimination are some of the hiccups that are prevalent. However, nurses are encouraged to approach clients in a professional manner while addressing their problems (Jeffreys, 2010). Therefore, nurse-patient relationship is of vital importance in the administration of effective health care for patients with diverse cultural

Drunk Driving Essay Example for Free

Drunk Driving Essay Every year thousands of people die from drunk driving. Some survive a car accident, but others aren’t so lucky. Drunk drivers should have more punishments than what we have today. It would make the roads a lot safer if we had more cops out, make the blood alcohol level lower than it is now, and make the punishments stricter. This would of professional cops and law enforcements are highly trained, competent professionals who sometimes are equipped with requisite skills needed. There aren’t enough of them to keep a close eye on the whole town. Every day there is always something bad going on in this town. They should be doing their job not just driving around in their cars doing nothing. When cops do their job a lot of people get mad â€Å"Many people charged with drunk driving protest that their driving was fine. They believe either that the officer made up an excuse to pull them over, or that the â€Å"mistake† that the officer observed was appropriate or had nothing to do with their driving†. The law enforcements need to step up their game and protect us from drunk drivers and other things. As with any criminal charge, a person charged with driving while intoxicated or driving under the influence is presumed innocent until proven guilty. If guilty is established, the penalty will depend on state law, as well as on any aggravating circumstances and defendants cooperation with the police. Many of the punishments the law gives people are reasonable but they need to make the punishments for drunk driving higher and enforce them more. Because if they don’t our roads are going to get worse and people won’t feel safe at night time when they go out. â€Å"In some states if you get a DUI, you get an automatic suspension of violator’s licenses. The lengths of a suspension of 45 days to one year, Forty-Three states require offenders to install ignition interlocks on their vehicles. These devices are capable of analyzing a drivers breath, and the ignition is unlocked only if the driver has not been driving. †(Larson) â€Å"A fourth offense operating while intoxicated will be felony if it occurs within five years of an earlier offense. Ignition interlock devices will be required for repeat offenders and first-time offenders at or above a 0. 15 blood alcohol level. †(Drunken Driving Law changes) Over the last 10 years there were twenty-five thousand people that died from drunk driving accidents. Most of the people that were driving that were drunk lived, but the people in the car with the drunk driver died. On September 3, 2012 Taylor moon passed away that morning. The was only 20 years old and lived every day to the fullest. Taylor always knew he would die by doing something he loved. This was driving fast motorcycles and party with his friends. That morning he was leaving a party to go home his blood alcohol level was past 0. 08 percent. He wasn’t watching where he was going and went right into the right side of a car that was coming. Taylor flew across the windshield were my friend AJ that was in the car saw his face and body when Taylor died. A. J didn’t know what to do the first person he called was Anthony; no one understood what A. J was saying because he was crying so much. They didn’t know Taylor that well. They still went to his funeral and talked to his family. If Taylor would have never got on his motorcycle drunk that morning he would still be alive today. His family and friends will all miss him dearly. â€Å"God has my baby now and doesn’t have to feel any more pain. † People could learn from Taylor’s mistakes and not drink and drive at all. Some people don’t get their family and friends will miss them more than they will ever know, because when they are gone their family is still here on earth with the pain of knowing they could never come back. Families are the most important ones because they have always been here to tell them not to drink and mess their life up. Most people don’t care they think it’s fun and it makes them look cool, but it’s not cool. It kills you inside even when you not dead outside. From the first sip, alcohol is absorbed into the bloodstream and reaches the brain. Although you’re not aware of it, there is and impairment of brain function, which deteriorates further the more you drink. â€Å"In most states, a person with a blood alcohol level that exceeds . 08 percent is eligible for a DUI if pulled over. †Most people do not know, however the law needs to lower the blood alcohol level because even if they drink one beer they can still kill dome one in a car accident even if they haven’t had that much. It still messes with your mind and eye sight. â€Å"Alcohol impairment among drivers involved in fatal crashes is about four times higher at night than during the day. † (Get MADD) We need to put a stop to this whole trend now. Drunk driving should be legalized and people shouldn’t drink. If they do drive then someone sober needs to follow them and make sure they are ok and don’t get hurt either. Making the blood alcohol level lower would be a food thing to do for our town and the world. â€Å"Studies are often flawed or the results are confounded by other facts, that there is little evidence that lowering the BAC limit from.   The fact that introducing a lower BAC limits have no necessarily have a demon stable impact on traffic safety should not be taken to suggest that statutory BAC limits have no value in efforts to control the alcohol-crash problem. The function of a BAC limit may be to inform the public that the consumption of alcohol beyond a certain point is considered illegal and dangerous when combined with driving. This is because the general public has only a very superficial understanding of the relationship between alcohol consumption and BAC particularly in terms of their own behavior. Less responsible citizens have a tendency to make very poor decisions concerning driving after drinking. They don’t comply with the existing limit and are unlikely to change their behavior in an attempt to comply with a new lower limit. If so, a reduction in the legal BAC limit, in and of itself, would not be expected to have a substantial impact on the prevalence of impaired driving or alcohol-related crashes. Our critical review of the evaluation literature failed to provide strong, consistent and unqualified support for lowering BAC limit. At best, the results are mixed and the methodological weaknesses in the studies question the robustness and veracity of the evidence. The mission of the Traffic Injury Research Foundation (TIRF) is to reduce traffic-related deaths and injuries. TIRF is a national, independent, charitable road safety institute. Since its inception in 1964, TIRF has become internationally recognized for its accomplishments in a wide range of subject areas related to identifying the causes of road crashes and developing programs and policies to effectively address them. â€Å"Since 1992, San Diego car accident lawyers have seen relatives grieve upon the wrongful death or serious permanent injury of a loved one. â€Å"The drunk driver often survives, but tragically, innocent people are usually killed. †   The goal is to arrest more people that drive under the influence of alcohol to get them off the roads. BAC level of . 03 to . 06 a person begins to fell a calming sensation, BAC level of . 06 to . 10 a person reaches this level of intoxication, BAC level of . 11 to . 20 high intoxication levels show a person that would appear very drunk, BAC level of . 20 and up having this high BAC results in an individual that begins to lose any and all judgment and motor function. What this all means is that no one should ever drive a car after having a drink. The good news is that the drunken driving accidents statistics have actually declined in recent years. The car accident statistics are still not low enough, but it is a start. People just should not drink and drive at all no matter where they need to go. A lot of us drive cars. So why do we have to share the roads with people who choose to drink and then drive? Even if you â€Å"aren’t drunk† and are â€Å"just buzzed† you should not be on the roads. Even if you have ONE drink, stay off the roads for a while. Wouldn’t it be a tragedy to you knowing your wife, your child, your friends, or loved one ceased to exist here on earth because of a carless drinker? It would bring my world to a crashing halt. So don’t get behind the wheel of a car if you have had a lot to drink because it could be your life or a life of other people you could take while driving drunk.

Animal Farm: Comparing The Book To The Movie :: Animal Farm Essays

The novel†¦no†¦no†¦it’s not really a novel, it’s more of a fable. The fable by George Orwell†¦no†¦no†¦George Orwell isn’t his real name. His real name is Eric Blair. He wrote under a pen name to save him and his family embarrassment from earlier books he had written. The fable, by Eric Blair is a cute story how animals take over a farm. Well, actually the farm and the animals are just symbols. The fable by Eric Blair is political satire on the Bolshevik Revolution of 1917 and the events that followed. The whole story is filled with symbols and irony. All of the characters in the story are symbols of real life people. The pigs as a group represent the Bolsheviks. Old Major represents Karl Marx, the founder of Marxism. Both speak out on how they feel. Napoleon represents Lenin in the beginning of the story, but as he gains more power, he becomes a Joseph Stalin. Snowball represents Leon Trotsky who was also banished from his land. Squealer represents propaganda and is a Party Hawk. Boxer and Benjamin represent the heroic working masses of Russia. They do most of the work but get none of the credit. The dogs represent the KGB, or the secret police. They take orders from Napoleon and do as he says, right or wrong. Moses represents the Orthodox Church as his name alone makes you think of religion. Mr. Jones represents a filthy capitalist. He is only concerned about money for himself. The book goes greater detail than the video. The book explains the characters better and gives more exa mples of their symbolism. The point of view in which the story is told in is ironic. The point of view is told from the lowly animals prospective. An example is when Boxer is â€Å"treated at a hospital.† Benjamin realizes that the truck is for horse slaughtering but Squealer convices Benjamin and the rest of the animals that hospital just didn’t have time to re-paint the truck. A couple of paragraphs later, the pigs hold a party in honor of Boxer and suddenly have acquired money to buy whiskey. Once again, the book goes into greater detail and has more examples of irony. A The book and movie are surprisingly not that far apart on many levels, although there are some venial differences.

Greek Cultural Influences

The culture of ancient Greece reflects the importance of the individual in society in many different ways. The Greeks used art, philosophy, and even their system of government to convey their beliefs in the importance of one single man in a society. Greek artists showed value for the individual. All people were portrayed in Greek art, from the sagging old woman to the ideal athlete. Although early Greek art focused on the human ideal, their later art shows that the Greeks appreciated all forms, and found the human body in general to be a beautiful thing. Even the gods in Greek art showed how highly the Greeks valued humanity. The gods were depicted as humans, and were made to human scale; no huge overpowering deity was ever portrayed in their art. The Greeks appreciated themselves in their art as much as they appreciated the gods. Even on the most famous temple of all time, the Parthenon, humans were portrayed. The frieze that adorned the upper face of the Parthenon depicted the human procession in honour of the god Athena. It was not just sculptures and architecture that showed Greek pride in the individual. Greek drama showed a huge appreciation for humans in all their glory. The Greeks valued human emotions; their plays covered a wide array of subjects, all the way from the tragedies of war to the comedic side of a society in the perils of war. These subjects made it possible to reveal the Greek appreciation for real life situations, showing the value they placed on human actions, but most of all on human nature. Like the various forms of Greek art, the government of ancient Greece appreciated the individual by creating an environment in which individuals were free to express themselves. Tyrants like Pisistratus and Cleisthenes came to power to try and make the polis a better place for the individual. These tyrants reformed the state in many ways; they helped make it possible for the rich and poor to have equal rights, and they created the conditions for the construction of the splendid monumental buildings ancient Greece is remembered for today. Although not all tyrants were good, they all had one thing in common: they were all citizens of Greece, and ruled to improve the lifestyle of the citizens of Greece. After the end of tyranny, Greece had a democracy; a government ruled by the people for the people. This democracy was made up of a number of committees who did everything from working the laws all the way to handling military affairs. Any man could become a member of these committees if they were at least eighteen years of age. Individuals were elected by the people for exactly one year. This system also made it so that even the poor citizens were not powerless, and it enabled Greek legislation to be governed by new people with new ideas every term. Clearly, the Greeks took advantage of the abilities of its citizens. Along with creating a fair society for its citizens to live in, the Greeks also promoted the forward thinking and ideas of its people. The philosophies of such Greeks as Plato, Aristotle, and Socrates helped shape Greek society in many ways. Plato valued the ability of all people, and believed that the ideal polis would be one in which every citizen would do his part according to his or her abilities, and there would be no distinguishing marks between the rich and the poor. Socrates also valued people in that he believed human beings and their environment are the essential subject of philosophical inquiry, meaning that humans and their actions were extremely complex and hard to understand, so they were worth studying. He also believed that the conscience of an individual provided better morals then even the laws of the government; he valued other peoples thoughts and what they had to say. The last of the three major Greek philosophers, Aristotle, believed that god had no purpose, and therefore people were to depend upon themselves. All of these philosophers are similar in that they all appreciated the thoughts and ideas of every individual, and their own ideas helped make it possible for all people of ancient Greece to appreciate what they had to say. The various characteristics of Greek society show pride in the individual in a number of different ways. The Greeks created an environment in which human actions, emotions, and imaginations were appreciated and encouraged. Humans were the subjects of statues, dramatic performances, and even philosophical debate. The Greeks were appreciated by themselves as well as the polis.

Differential Pricing and Segmentation on the International Hotel

Differential pricing and segmentation on the Internet: the case of hotels Rama Yelkur Assistant Professor of Marketing, University of Wisconsin-Eau Claire, Eau Claire, USA Maria Manuela Neveda DaCosta A Professor of Economics, University of Wisconsin-Eau Claire, Eau Claire, USA Hotels, Service industries, Pricing, Segmentation, Loyalty, Internet Keywords Introduction In the 1950s, marketers discovered that, if they gave their customers what they wanted Abstract and did it better than the competition, their In the ever-changing electronic sales grew.With the advent of the Internet, environment of the twenty-first marketers have access to the technology to century, price is one of the key customize products and communicate strategic elements that is often overlooked by firms. The paper directly with smaller target markets. The addresses differential pricing in Internet is now firmly established as a business-to-consumer electronic marketing tool. It serves as an integral part commerce, in particular of the marketing mix, serving as a digital differential pricing for hotel services sold on the Internet. istribution channel as well as an electronic Hotels are able to take advantage storefront. of differential pricing for various When a firm establishes a presence on the segments because the market for Internet, its marketing activities, including hotels can be divided into narrow customer segments. An overview advertising, pricing, and distribution, should of e-commerce and Internet reflect characteristics unique to the medium marketing is provided. The to help consumers realize the value added characteristics of products sold over traditional methods. online and differential pricing are discussed.Pricing policies for onConsumers in the Internet medium are line marketing are examined with more than just passive recipients in the a special emphasis on differential marketing process (Hoffman et al. , 1995). The pricing, customer loyalty and Internet is an interactive medium as opposed segmentation. With the help of secondary data, online pricing to traditional marketing which usually strategies used by hotels on the allows only one-way communication (Peters, Internet are evaluated.Finally, 1998; Sandelands, 1997) from marketer to conclusions are drawn and implications for the hotel industry consumer. re discussed. Many diverse vendors, from florists to manufacturers of durable goods, as well as service providers such as airlines and hotels have rushed to do business on the Internet. In order to effectively market on the World Wide Web (the Web), companies need to evaluate the basic components of the marketing mix: product, price, place, and promotion. In the ever-changing electronic environment of the twenty-first century, firms must identify and sustain competitive advantage in order to survive. Price is one of the key strategic elements that is often overlooked by firms (Yelkur and Herbig, 1997).In the on-line setting, companies have the oppo rtunity to utilize price to build competitive advantage by enhancing customer satisfaction and loyalty by meeting Management Decision 39/4 [2001] 252 ±261 # MCB University Press [ISSN 0025-1747] The current issue and full text archive of this journal is available at http://www. emerald-library. com/ft the demands of specific segments which have the potential to improve the firm's profit position. How much impact is the Internet really having on the market mix, especially pricing?Is it changing the approach to pricing or is it merely complementing traditional pricing practices? Our paper addresses differential pricing and segmentation in business-to-consumer electronic commerce, in particular differential pricing for hotel services sold online. The consumer segments in the hotel industry are based on usage, situation, and frequency of use. Hotels are able to take advantage of differential pricing for various segments because the market for hotels can be divided into specific custom er segments (Awh, 1998; Yelkur and Herbig, 1997).The more specific the segment, the easier it is to estimate demand; the knowledge of demand is essential to adopting a differential pricing strategy. This paper is organized as follows: An overview of e-commerce and Internet marketing is provided. The characteristics of products sold online and differential pricing are discussed. Pricing policies for online marketing are examined with a special emphasis on differential pricing. The importance of customer loyalty and segmentation and their relationship to differential pricing on the Internet are emphasized.With the help of secondary data, online pricing strategies used by hotels on the Internet are evaluated. Finally, conclusions are drawn and implications for the hotel industry are discussed. The growth of e-commerce Business conducted over the Internet is commonly referred to as electronic commerce or e-commerce. E-commerce is changing the way firms do business. In 1999, e-commerce t ransactions accounted for over $150 billion in sales and it is predicted that this amount will increase to $3 trillion by the year 2003 (The Economist, 2000). E-commerce [ 252 ]Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 transactions come in many forms. Table I displays an e-commerce matrix that illustrates the difference among these various types of transactions by giving examples: Business-to-business transactions still account for 80 percent of all e-commerce business but consumer-to-consumer, consumer-to-business, and business-toconsumer (the object of this study) transactions are expected to grow astronomically in the next decade.According to an Internet consulting firm (Forrester Research, as cited in The Economist (2000)), business-to-consumer trade in the USA amounted to about $20 billion in 1999 and could reach $184 billion by 2004, which is about 5 percen t of USA's retail trade. Product characteristics that facilitate Internet marketing Some areas of retailing and commerce may be particularly well suited for the Internet, given certain characteristics (see Table II). For business-to-consumer marketing, as proposed by Peterson et al. 1997), products and services in the context of the Internet can be classified on the basis of: . cost and frequency of purchase; . value proposition; and . differentiability. Products can vary from low cost, frequently purchased goods (ex: coffee), to high-cost, infrequently purchased goods (ex: car). In general, for goods for which purchase fulfillment requires physical delivery in a short time, the Internet is not an appropriate mode of delivery (Peterson et al. , 1997).For an industry such as hotels, where a transaction can be completed without physical delivery of the product and the frequency of purchase is relatively low and the cost is relatively high (when compared with consumables such as coffee ), the Internet is a more efficient medium for firms to use to conduct business. The suitability of the Internet also depends on the tangibility of the product. Internet marketing is practically well suited for certain types of services. For example, it is now widely used for banking and other financial services.When the value proposition is intangible and the frequency of use higher, the greater is the advantage of the Internet as a transaction and distribution medium. The transport and delivery of the goods are an important consideration. Clearly, it is easier to sell lighter goods over the Internet than bulky and heavy ones. Then, there are those that can be delivered electronically like software, music, and certain services like banking, insurance, travel and hotels. The 1999 top-ranking products in the US market in terms of online transactions were computer hardware/ software, travel, financial brokerages, and collectables.In fact, intangible or symbolic information products su ch as airline tickets or hotel reservations gain tangibility on the Internet medium. Internet marketing can result in extreme price competition when products are similar, because other factors that moderate competition (ex: store location) are absent. However, when products and services are capable of significant differentiation, the Internet can serve as a method of segmenting consumers and directing them toward the appropriate product or service, as is the case Characteristics of Internet marketingThe Internet represents an extremely efficient medium for accessing, organizing, and communicating information. As such, the Internet subsumes communication technologies ranging from the written and spoken word to visual images. Internet marketing is one of the newest distribution channels marketers use to reach the customer. It is different from traditional channels in that it is also a communication network. Like all communication networks, the Internet is all about establishing and re inforcing connections between people.The Internet has been growing rapidly in the second half of the 1990s and today it is available in approximately 38 percent of US households (Nielsen Media Research, 2000). No medium including television has reached the 50 million-user mark in four years (Strauss and Frost, 1999). The integration of the Internet as a technological tool as well as a delivery medium with traditional marketing has transformed the processes firms use with which to conduct business. Table I The e-commerce matrix Business Business B2B GM/Ford EDI networks C2B Priceline Accompany Consumer B2C Amazon E*trade C2C EBay QXLConsumer Source: The Economist, 2000 [ 253 ] Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 in the hotel industry. The â€Å"hotel† product is relatively expensive, infrequently purchased, has an intangible value proposition, and rat es high on differentiation from competing products. As a result, sellers are able to charge a higher price based on the match between the buyer's needs and the nature of the product offering.In a traditional setting, such personalization would turn out to be relatively expensive. Yelkur and Herbig (1997), are explained below: Select a target market The broad target market for a business is already chosen when the product is positioned. The firm needs to divide its broad target market into smaller segments. Differential pricing The model of price discrimination or differential pricing used by Cannon and Morgan (1990) provides an important analytical insight into many discriminatory pricing practices.The prices charged by a firm practicing differential pricing are usually not proportional to the marginal costs incurred in producing the service. When firms adjust their prices according to customer, location or product, they are said to follow the strategy of segmented pricing or differ ential pricing (Strauss and Frost, 1999). It is not unusual for businesses to offer varying prices for consumers by age group, for example, senior citizen discounts. In addition, customers can be differentiated based on customer type, for example, the business customer versus the individual customer.Businesses can also offer different prices for products based on location; for example, the pricing of a hotel room in San Francisco, California, would be different from a similar room in Phoenix, Arizona. Finally, firms frequently price products differently not necessarily based on cost, but rather on the willingness to pay. For example, firstclass airline tickets are always priced much higher than economy fares (Strauss and Frost, 1999). In summary, segmented pricing can be based on three major factors: customer type, location of product or service, and product or service offering.It is also possible to customize prices based on the profile provided by the customer, as is the case for hotel services sold online. The five steps a firm must take to achieve a differential pricing policy, as illustrated by The essence of any customer service strategy is to segment the customer to be served. It is important to differentiate between market segmentation and customer service segmentation. Customer service segments differ from traditional market segments in significant ways. Customer service segments tend to be narrower (Davidow and Uttal, as cited in Yelkur and Herbig (1997).In addition, the narrower the segments, the more homogeneous they tend to be, making it easier to estimate consumer demand for each segment. Another factor that cannot be overlooked is the usage situation. Segmentation needs to take into account the what, where, how and why of demand. As demand is a result of the interaction of a person with the environment, a segmentation perspective that includes both the person and the situation is needed to explain the demand. In service industries such as hotels , distinct lines can be drawn, say, to divide different types of customers such as the vacationer or the business traveler.The usage situation thus gives the firm a guideline for customer service segmentation. Once customer segments are identified, the next step is to estimate the demand for each of these segments. Divide the target market into smaller customer service segments Steps for differential pricing Table II Product characteristics matrix for hotels Cost and frequency of purchase Relatively high cost Infrequently purchased Value proposition Intangible Service-related good Degree of differentiation Significant differentiation possible Source: Based on the Peterson et al. (1997) model [ 254 ]Customer demand can be estimated by a method suggested by Oren et al. (1984), which proposes that there are many customers in a target market, each with different characteristics summarized in an index, say, t, indicating customer type (based on the customer service type). Assuming that t here is a continuum of types with indices in the interval t0 t t1. The fraction of the population whose types are less than an index t is given by a distribution function H(t) (which forms the customer segment as described in the previous section) that is assumed to be continuous and strictly increasing. It implifies notation to let s = H(t) be this fraction so that t = H(s), and s is uniformly distributed on the interval 0 s 1. One can use s to denote a customer rank or customer type. Although this method is more suited to physical goods markets, it can be applied to service markets as well. In Estimate demand for each customer segment Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 practice such estimations should be substantiated with both historical and estimated market data.Reservation price indicates the maximum amount a customer is willing to pay for a good or s ervice (Guiltinan, 1987). The reservation price of the customer indicates her willingness to pay and is the underlying benchmark for setting different prices for different customer segments. Classifying customers by the value they place on the service provides a rough estimate of the cost of satisfying them as well as the price they are willing to pay. Firms operating in service industries can use differential pricing only if they can estimate the distributions of the reservation prices.The amount by which the reservation price exceeds the actual price is the consumer surplus. The reservation price (Rp) would therefore depend on the value the customer places on the service (V) and the number of different firms offering the service (N). That is, Rp = f(V,N). The greater the number of firms offering the service, the lower will be the reservation price of the consumer. Whereas, if the customer has only a limited number of choices (substitutes), then her reservation price becomes higher ; that is her willingness to pay increases (her demand becomes more inelastic).The final price is determined for each customer segment based on customer type, location and product/service offering. Thus, though there is no change in marginal cost, different prices are charged depending on the type of customer segment and the reservation prices for each segment. Among the goods and services that are sold online, hotel services appear to be particularly well suited for differential pricing because of the ease of segmenting customers at a relatively low marginal cost. Determine reservation prices (which indicate willingness to pay) for each segmentRosen and Howard (2000) provides examples of improved transaction efficiency for service industries such as banking, travel, and stock brokerage. Table III illustrates the reduction in transaction costs for service firms because of delivery via the Internet. Traditional pricing strategies such as differential pricing, discussed in the previou s section, are particularly well suited to ecommerce. We will focus primarily on differential pricing for online services, also referred to as segmented pricing.A new and unique method of pricing called dynamic pricing, which is easily facilitated by the electronic medium, enhances differential pricing for online services. The Internet enables marketing managers to update product databases instantly and continuously, as new product features are developed and price adjustments are made (Strauss and Frost, 1999). Dynamic pricing allows Internet customers to receive up-todate price information on demand from product databases. This information changes with time and by user.For example business customers may receive different prices than individual customers. Business customers may receive different price information based on volume ordered. Thus, dynamic pricing allows further customization by target customer and further enhances the traditional segmented or differential pricing in the online environment. Determine prices for each segment Online presence of hotels Hotel services seem to be particularly suited to sale on the Internet. They can be delivered online and, once in place, benefit from tremendous economies of scale and scope.One firm can design a Web site and then just differentiate from locale to locale and from hotel to hotel at very low cost. In fact, the marginal cost of adding one more line to the Web site or another site for a new hotel is practically negligible. Despite these advantages, the hotel industry seems to have been relatively slow at â€Å"going digital† and using the Internet as a marketing tool. Hotel transactions in the USA account for less than 5 percent of the US total volume of e-business transactions. However, there is some indication that this is likely to increase significantly in the near future.Table IV shows that online travel business transactions increased from $2. 2 billion in 1998 to $6. 5 billion in 1999, a 200 pe rcent increase. Furthermore, when we disaggregate the total online travel bookings by travel product, it is interesting to note that lodging Pricing policies on the Internet E-commerce is likely to have a significant impact on pricing, as it creates a more competitive environment in which firms may sell. The Internet is able to generate different pricing mechanisms, particularly by allowing customers to make instant price and product comparisons.The Internet offers significant opportunity for reducing operating costs, particularly for service firms (Rosen and Howard, 2000). A study by Andersen Consulting (as cited in [ 255 ] Rama Yelkur and Maria Manuela Neveda A DaCosta Differential pricing and segmentation on the Internet: the case of hotels Management Decision 39/4 [2001] 252 ±261 increased from 13 percent in 1998 to 16 percent in 1999, a trend that is likely to continue. Table IV Total online travel bookings by travel product 1998 $2. 2 billion market (%) Air Lodging Car Cruis e/tour 80 13 7

Rusian History essays

Rusian History essays Russia has always played a major roll in global politics, economics and thought. However, in the past two centuries, Russia has had probably the greatest influence on the international world in modern times, surpassed only by the United States. The Russia that we've known this century though, has its roots in last centuries Russian. At the end of the nineteenth century, Russia experienced great changes internally, politically, socially and spiritually. The half century leading up to the Communist revolution in 1917 was a time filled with sweeping changes, literary triumphs and military defeat. All of these factors played in the eventual revolution and not only affected politics and thought in Russia, but in every nation on earth. After the defeat of the Russian army in the Crimean War, Russian realized that it needed to modernize its country, socially and militarily. Alexander II realized that to modernize mean that Russia needed to westernize. So in 1861 he emancipated the serfs from bondage. The emancipation was mean to bridge the gap between the elite and the general population, but was not the first of such liberal western type reforms. Catherine and Peter the Great had also made western type reforms during their respective reigns. All of their reforms, and especially Alexander's, were influenced by western thought. These thought were introduced into Russia by its Western European educated ruling class. Under Alexander II, the ruling class began to see serfdom as an immoral part of society. This moral problem was accompanied by the economics of the day, and the ethical conclusion was that serfdom must be dismantled. The abolition of serfdom was Alexander II greatest contribution to history. However, the 'Liberating Czar' enacted a whole series of fundamental changes including; comprehensive reform of the judicial system that finally introduced the unheard of idea of equality, trial by jury, public proceedings in legal matt...

A Comparative Study of Professional and Traditional College Students Perception Towards Two Wheeler Brands

A RESEARCH REPORT ON â€Å"A COMPARATIVE STUDY OF PROFESSIONAL AND TRADITIONAL COLLEGE STUDENTS PERCEPTION TOWARDS TWO WHEELER BRANDS† CONTENTS 1. HISTORY OF BAJAJ ? Profile ? Key Person ? Bajaj Introduction ? Company History ? Timeline Of New Release 2. HISTORY OF HERO HONDA ? Board Of Directors ? Company Profile 3. HISTORY OF TVS 4. OBJECTIVES OF THE RESEARCH 5. RESEARCH METHODOLOGY ? Data Source ? Research Approach ? Sampling Unit ? Data Completion And Analysis ? Scope 6. LIMITATION OF RESEARCH STUDY 7. ANALYSIS AND INTERPRETATION 8. FINDINGS 9. CONCLUSION 10. RECOMMENDATION 11. BIBLIOGRAPHY 12. QUETIONNAIRE Bajaj Auto limited is one of the largest two wheeler manufacturing company in India apart from producing two wheelers they also manufacture three wheelers. The company had started way back in 1945. Initially it used to import the two wheelers from outside, but from 1959 it started manufacturing of two wheelers in the country. By the year 1970 Bajaj Auto had rolled out their 100,000th vehicle. Bajaj scooters and motor cycles have become an integral part of the Indian milieu and over the years have come to represent the aspirations of modern India. Bajaj Auto also has a technical tie up with Kawasaki heavy industries of Japan to produce the latest motorcycles in India which are of world class quality The Bajaj Kawasaki eliminator has emerged straight out of the drawing board of Kawasaki heavy industries. The core brand values of Bajaj Auto limited includes Learning, Innovation, Perfection, Speed and Transparency. Bajaj Auto has three manufacturing units in the country at Akurdi, Waluj and Chakan in Maharashtra, western India, which produced 2,314,787 vehicles in 2005-06. The sales are backed by a network of after sales service and maintenance work Shops all over the country. Bajaj Auto has products which cater to every segment of the Indian two wheeler market Bajaj CT 100 Dlx offers a great value for money at the entry level. Similarly Bajaj Discover 125 offers the consumer a great performance without making a big hole in the pocket. Bajaj Auto is a major Indian automobile manufacturer. It is Indias largest and the worlds 4th largest two- and three-wheeler maker. It is based in Pune, Maharashtra, with plants in Waluj near Aurangabad, Akurdi and Chakan, near Pune. Bajaj Auto makers motor scooters, motorcycles and the auto rickshaw. COMPANYS HISTORY Bajaj Auto came into existence on November 29, 1945 as M/s Bachraj Trading Corporation Private Limited. It started off by selling imported two- and three-wheelers in India. In 1959, it obtained license from the Government of India to manufacture two- and three-wheelers and it went public in 1960. In 1970, it rolled out its 100,000th vehicle. In 1977, it managed to produce and sell 100,000 vehicles in a single financial year. In 1985, it started producing at Waluj in Aurangabad. In 1986, it managed to produce and sell 500,000 vehicles in a single financial year. In 1995, it rolled out its ten millionth vehicles and produced and sold 1 million vehicles in a year. Timeline of new releases ? 1971 three-wheeler goods carrier ? 1972 Bajaj Chetak ? 1976 Bajaj Super ? 1977 Rear engine Autorickshaw ? 1981 Bajaj M-50 ? 1986 Bajaj M-80, Kawasaki Bajaj KB100 ? 1990 Bajaj Sunny ? 1994 Bajaj Classic ? 1995 Bajaj Super Excel ? 1997 Kawasaki Bajaj Boxer, Rear Engine Diesel Autorickshaw ? 1998 Kawasaki Bajaj Caliber, Legend(Indias first four-stroke scooter) ? 2000 Bajaj Saffire ? 2001 Eliminator, Pulsar 2003 Caliber115, Bajaj Wind 125, Bajaj Pulsar ? 2004 Bajaj CT 100, New Bajaj Chetak 4-stroke with Wonder Gear, Bajaj Discover DTS-i ? 2005 Bajaj Wave, Bajaj Avenger, Bajaj Discover ? 2006 Bajaj Platina ? 2007 Bajaj Pulsar-200 Scooters ? Bajaj Sunny ? Bajaj Chetak ? Bajaj Cub ? Bajaj Super ? Bajaj Wave ? Bajaj Legend Motorcycles ? Kawasaki Eliminator ? Bajaj Pulsar ? Bajaj Kawasaki Wind 125 ? Bajaj Boxer ? Bajaj CT 100 ? Bajaj Platina ? Baja j Caliber ? Bajaj Discover ? Bajaj Avenger ? Bajaj Pulsar 220 DTS-Fi Upcoming Models Bajaj Krystal ? Bajaj Blade ? Bajaj Sonic ? Bajaj XCD String New Image The company, over the last decade has successfully changed its image from a scooter manufacturer to a two wheeler manufacturer, product range ranging from Scooterettes to Scooters to Motorcycle. Its real growth in numbers has come in the last 4 years after successful introduction of a few models in the motorcycle segment. The company is headed by Rahul Bajaj who is worth more than US$1. 5 billion. India has the largest number of two wheelers in the world with 41. 6 million vehicles. India has a mix of 30 percent automobiles and 70 percent two wheelers in the country. India was the second largest two wheeler manufacturer in the world starting in the 1950’s with the birth of Automobile Products of India (API) that manufactured scooters. API manufactured the Lambrettas but, another company, Bajaj Auto Ltd. surpassed API and remained through the turn of the century from its association with Piaggio of Italy (manufacturer of Vespa). The license raj that existed between the1940s to1980s in India, did not allow foreign companies to enter the market and imports were tightly controlled. This regulatory maze, before the economic liberalization, made business easier for local players to have a seller’s market. Customers in India were forced to wait 12 years to buy a scooter from Bajaj. The CEO of Bajaj commented that he did not need a marketing department, only a dispatch department. By the year 1990, Bajaj had a waiting list that was twenty-six times its annual output for scooters. The motorcycle segment had the same long wait times with three manufacturers; Royal Enfield, Ideal Jawa, and Escorts. Royal Enfield made a 350cc Bullet with the only four-stroke engine at that time and took the higher end of the market but, there was little competition for their customers. Ideal Jawa and Escorts took the middle and lower end of the market respectively. In the mid-1980s, the Indian government regulations changed and permitted foreign companies to enter the Indian market through minority joint ventures. The two-wheeler market changed with four Indo-Japanese joint ventures: Hero Honda, TVS Suzuki, Bajaj Kawasaki and Kinetic Honda. The entry of these foreign companies changed the Indian arket dynamics from the supply side to the demand side. With a larger selection of two-wheelers on the Indian market, consumers started to gain influence over the products they bought and raised higher customer expectations. The industry produced more models, styling options, prices, and different fuel efficiencies. The foreign companies new technologies helped make the products more reliable and with be tter quality. Indian companies had to change to keep up with their global counterparts. Hero Honda Motorcycles Limited is an Indian manufacturer of motorcycles and scooters. Hero Honda is a joint venture that began in 1984 between the Hero group of India and Honda from Japan. It has been the worlds biggest manufacturer of 2-wheeled motorized vehicles since 2001, when it produced 1. 3 million motorbikes in a single year. Hero Hondas Splendor is the worlds largest selling motorcycle. Its 2 plants are in Dharuhera and Gurgaon, both in Haryana, India. It specializes in dual use motorcycles that are low powered but very fuel efficient. [Models] Bikes ? Hero Honda Splendor Plus ? Hero Honda Passion Plus ? Hero Honda Karizma ? Hero Honda CBZ ? Hero Honda Super Splendor Hero Honda CD Dawn ? Hero Honda CD Deluxe ? Hero Honda Achiever ? Hero Honda Glamour ? Hero Honda Ambition Hero Honda Splendor Model COMPANY PROFILE â€Å"Hero†, is the brand name used by the Munjal brothers in the year 1956 with the flagship company Hero Cycles. The two-wheeler manufacturing business of bicycle components had originally started in the 1940’s and turned into the wor ld’s largest bicycle manufacturer today. Hero, is a name synonymous with two-wheelers in India today. The Munjals roll their own steel, make free wheel bicycle critical components and have diversified into different ventures like product design. The Hero Group philosophy is: â€Å"To provide excellent transportation to the common man at easily affordable prices and to provide total satisfaction in all its spheres of activity†. The Hero group vision is to build long lasting relationships with everyone (customers, workers, dealers and vendors). The Hero Group has a passion for setting higher standards and â€Å"Engineering Satisfaction† is the prime motivation, way of life and work culture of the Group. In the year 1984, Mr. Brijmohan Lal Munjal, the Chairman and Managing Director of Hero Honda Motors (HHM), headed an alliance between the Munjal family and Honda Motor Company Ltd. HMC). HHM Mission Statement is: â€Å"We, at Hero Honda, are continuously striving for synergy between technology, systems, and human resources to provide products and services that meet the quality, performance, and price aspirations of our customers. While doing so, we maintain the highest standards of ethics and societal responsibil ities, constantly innovate products and processes, and develop teams that keep the momentum going to take the company to excellence in the new millennium†. This alliance became one of the most successful joint ventures in India, until the year 1999 when HMC had announced a 100% subsidiary, Honda Motorcycle Scooter India (HMSI). This announcement caused the HHM stock price to decrease by 30 percent that same day. Munjal had to come up with some new strategic decisions as, HMSI and other foreign new entry companies were causing increased intensity of rivalry for HHM. GROWTH The business growth of Hero Honda has been phenomenal throughout its early days. The Munjal family started a modest business of bicycle components. Hero Group expanded so big that by 2002 they had sold 86 million bicycles producing 16000 bicycles a day. Today Hero Honda has an assembly line of 9 different models of motorcycles available. It holds the record for most popular bike in the world by sales for Its Splendor model. Hero Honda Motors Limited was established in joint venture with Honda Motors of Japan in 1984, to manufacture motorcycles. It is currently the largest producer of Two Wheelers in the world. It sold 3 million bikes in the year 2005-2006. Recently it has also entered in scooter manufacturing, with its model PLEASURE mainly aimed at girls. The Hero Group has done business differently right from the start and that is what has helped them to achieve break-through in the competitive two-wheeler market. The Groups low key, but focused, style of management has earned the company plaudits amidst investors, employees, vendors and dealers, as also worldwide recognition. The growth of the Group through the years has been influenced by a number of factors: Just-in-Time The Hero Group through the Hero Cycles Division was the first to introduce the concept of just-in-time inventory. The Group boasts of superb operational efficiencies. Every assembly line worker operates two machines simultaneously to save time and improve productivity. The fact that most of the machines are either developed or fabricated in-house, has resulted in low inventory levels. In Hero Cycles Limited, the just-in-time inventory principle has been working since the beginning of production in the unit and is functional even till date.. This is the Japanese style of production and in India; Hero is probably the only company to have mastered the art of the just-in-time inventory principle. Ancillarisation An integral part of the Group strategy of doing business differently was providing support to ancillary units. There are over 300 ancillary units today, whose production is dedicated to Heros requirements and also a large number of other vendors, which include some of the better known companies in the automotive segment. Employee Policy: Another Striking feature within the Hero Group is the commitment and dedication of its workers. There is no organized labor union and family members of employees find ready employment within Hero. The philosophy with regard to labor management is Hero is growing, grow with Hero. When it comes to workers benefits, the Hero Group is known for providing facilities, further ahead of the industry norms. Long before other companies did so, Hero was giving its employees a uniform allowance, as well as House Rent Allowance (HRA) and Leave Travel Allowance (LTA). Extra benefits took the form of medical check-ups, not just for workers, but also for the immediate family members. Dealer Network The relationship of Hero Group with their dealers is unique in its closeness. The dealers are considered a part of the Hero family. A nation-wide dealer network comprising of over 5,000 outlets, and have a formidable distribution system in place. Sales agents from Hero travels to all the corners of the country, visiting dealers and send back daily postcards with information on the stock position that day, turnover, fresh purchases, anticipated demand and also competitor action in the region. The manufacturing units have a separate department to handle dealer complaints and problems and the first response is always given in 24 hours. Financial Planning The Hero Group benefits from the Group Chairmans financial acumen and his grasp on technology, manufacturing and marketing. Group Company, Hero Cycles Limited has one of the highest labor productivity rates in the world. In Hero Honda Motors Limited, the focus is on financial and raw material management and a low employee turnover. Quality Quality at Hero is attained not just by modern plants and equipment and through latest technology, but by enforcing a strict discipline. At the Group factories, attaining quality standards is an everyday practice a strictly pursued discipline. It comes from an amalgamation of the latest technology with deep-rooted experience derived from nearly four decades of hard labor. It is an attitude that masters the challenge of growth and change change in consumers perceptions about products and new aspirations arising from a new generation of buyers. Constant technology up gradation ensures that the Group stays in the global mainstream and maintains its competitive edge. With each of its foreign collaborations, the Group goes onto strengthen its quality measures as per the book. The Group also employs the services of independent experts from around the world to assist in new design and production processes. Diversification Throughout the years of enormous growth, the Group Chairman, Mr. Lall has actively looked at diversification. A considerable level of backward integration in its manufacturing activities has been ample in the Groups growth and led to the establishment of the Hero Cycles Cold Rolling Division, Munjal and Sunbeam Castings, Munjal Auto Components and Munjal Showa Limited amongst other component-manufacturing units. Then there were the expansion into the automotive segment with the setting up of Majestic Auto Limited, where the first indigenously designed moped, Hero Majestic, went into commercial production in 1978. Then came Hero Motors which introduced Hero Puch, in collaboration with global technology leader Steyr Daimler Puch of Austria. Hero Honda Motors was established in 1984 to manufacture 100 cc motorcycles. The Hero Group also took a venture into other segments like exports, financial services, information technology, which includes customer response services and software development. Further expansion is expected in the areas of Insurance and Telecommunication. The Hero Groups phenomenal growth is the result of constant innovations, a close watch on costs and the dynamic leadership of the Group Chairman, characterized by a culture of entrepreneurship, of right attitudes and building stronger relationships with investors, partners, vendors and dealers and customers TVS MOTOR COMPANY The TVS group was established in 1911 by Shri. T. V. Sundaram Iyengar. As one of India’s largest industrial entities it epitomizes Trust, Value and Service. It all began way back in 1984 when Sundaram Clayton Limited (A TVS Group company) introduced its 50 CC mopeds in the arena of road racing, notching up unbelievable speeds of 105 kmph. Since then, there has been no looking back for TVS Motor Company. TVS Racing was established in 1987 with the objective of improving the performance of its bikes. Over the years it has provided valuable data, design inputs, development of reliable motorcycle models, excellent vehicle dynamics handling etc. The true evidence of it is seen in todays TVS Victor and TVS Fiero. Today, there are over thirty companies in the TVS Group, employing more than 40,000 people worldwide and with a turnover in excess of USD 2. 2 billion. With steady growth, expansion and diversification, TVS commands a strong presence in manufacturing of two-wheelers, auto components and computer peripherals. We also have vibrant businesses in the distribution of heavy commercial vehicles passenger cars, finance and insurance. TVS Motor Company Limited, the flagship company of the USD 2. billion TVS Group, is the third largest two-wheeler manufacturer in India and among the top ten in the world, with an annual turnover of over USD 650 million. The year 1980 is one to be remembered for the Indian two-wheeler industry, with the roll out of TVS 50, Indias first two-seater moped that ushered in an era of affordable personal transportation. For the Indian Automobile sector, it was a breakthrough to be etched in history. TV S Motor Company is the first two-wheeler manufacturer in the world to be honoured with the hallmark of Japanese Quality – The Deming Prize for Total Quality Management. OBJECTIVES OF THE RESEARCH 1. To analyze the customer satisfaction. 2. To analyze the customer preference. 3. To know which manufacturer is providing better services. 4. To analyze after sales services of bikes. 5. To study the behavioral factors of consumers in motor bikes. 6. To suggest various factors to improve sales. RESEARCH METHODOLOGY It is well known fact that the most important step in marketing research process is to define the problem. Choose for investigation because a problem well defined is half solved. That was the reason that at most care was taken while defining various parameters of the problem. After giving through brain storming session, objectives were selected and the set on the base of these objectives. A questionnaire was designed major emphasis of which was gathering new ideas or insight so as to determine and bind out solution to the problems. DATA SOURCE Research included gathering both Primary and Secondary data. Primary data is the first hand data, which are selected a fresh and thus happen to be original in character. Primary Data was crucial to know various customers and past consumer views about bikes and to calculate the market share of this brand in regards to other brands. Secondary data are those which has been collected by some one else and which already have been passed through statistical process. Secondary data has been taken from internet, newspaper, magazines and companies web sites. RESEARCH APPROACH The research approach was used survey method which is a widely used method for data collection and best suited for descriptive type of research survey includes research instrument like questionnaire which can be structured and unstructured. Target population is well identified and various methods like personal interviews and telephone interviews are employed. SAMPLING UNIT It gives the target population that will be sampled. This research was carried in Indore (Distt. Indore). These were 90 respondents. DATA COMPLETION AND ANALYSIS After the data has been collected, it was tabulated and findings of the project were presented followed by analysis and interpretation to reach certain conclusions. SCOPE My project was based on the A COMPARATIVE STUDY OF PROFESSIONAL AND TRADITIONAL COLLEGE STUDENTS PERCEPTION TOWARDS TWO WHEELER BRANDS and data was taken in the City Indore only. LIMITATION 1. Research work was carried out in one Distt of U. P. (INDORE) only the finding may not be applicable to the other parts of the country because of social and cultural differences. 2. The sample was collected using connivance-sampling techniques. As such result may not give an exact representation of the population. 3. Shortage of time is also reason for incomprehensiveness. 4. The views of the people are biased therefore it doesn’t reflect true picture. Q1) Which bike do you have? Hero Honda |30 | | | | |Bajaj |30 | | | | |Any other |30 | | | | INTERPRETATION: Out of the sample size of 90 customers, 30 customers are of Hero Honda, 30 are of Bajaj and 30 customers of TVS bikes are taken into consideration. |Q2) Which Model do you Have? | | | | | | | | | | |Hero Honda | |Bajaj | |TVS | | | | | | | | | |Splender |13 |CT 100 |5 |Flame |4 | | | | | | | | |Passion |5 |Discover |11 |Star City |9 | | | | | | | | |Karizma |2 |Pulsar |10 |Apache |7 | | | | | | | | |Any othe r |10 |Any other |4 |Any other |10 | | | | | | | | HERO HONDA INTERPRETATION: In Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. BAJAJ INTERPRETATION: In Bajaj the customers are giving more preference to Discover and Pulsar models. TVS INTERPRETATION:- In TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. |Q3) In which family Income level do you Fall? | | | |100000-200000 |22 | | | | |200000-300000 |45 | | | | |300000-400000 |23 | | | | |above 400000 |10 | | | | INTERPRETATION: The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. While this ratio is minimum in case of customers whose income level fall between 300000-400000. |Q4) For how long do you own a bike? | | | | | |0-1 year |34 | | | | | |1-2 year | |29 | | | | | |2-3 year | |26 | | | | | |above 3 year | |11 | | | | | INTERPRETATION: It is observed that mostly the customers are having new bikes. | |Q5) For what purpose do you use your Motor Bike? | | | | | | | | | | | | |Hero Honda | |Bajaj |TVS | | | | | | | | | | |Office Purpose |13 | |42 |38 | | | | | | | | | | | |Personal purpose |17 | |15 |27 | | | | | | | | | | | |Joy Purpose |10 | |18 |10 | | | | | | | | | | | |Other |40 | |15 |15 | | | | | | | | | | | | | | | | | | INTERPRETATION:- The customers are using their bikes mostly for official and personal purpose. | |Q6) How do you come to know about this Motor Bike? | | | | | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | | | | | |Newspaper |28 |33 |22 | | | | | | | | | | |Television |22 |28 |18 | | | | | | | | | | |Magazine |8 |16 |28 | | | | | | | | | | |Friends Relative |37 |13 |22 | | | | | | | | | | | | | | | | INTERPRETATION: It is observed that the awareness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Q7) Does Advertisement Influence your decision in choosing a Motor Bike? Yes |65 | | | | |No |15 | | | | |Can’t say |10 | | | | INTERPRETATION: Out of the sample size of 90 customers, 65 customers agrees with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it. Q8 Are you satisfied with the performance of the bike that you are currently havin? Yes |55 | | | | |No |28 | | | | |Can’t say |7 | | | | INTERPRETATION:- Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. |Q9) Do you have full knowledge about Bikes before buying? | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | |Yes | 42 |34 |37 | | | | | | |No |37 |27 |22 | | | | | | |Can’t Say |11 |29 |31 | | | | | | INTERPRETATION:- It is observed that most of the customers are having full knowledge of the bike before purchasing. |Q10) Which Factor below Influence your decision? | | | | | | | | |Hero Honda | |Bajaj |TVS | | | | | | | |Price |17 | |22 |28 | | | | | | | |Mileage |28 | |15 |15 | | | | | | |Quality |11 | |20 |16 | | | | | | | |Resale Value |12 | |14 |17 | | | | | | | |Status symbol |32 | |19 |14 | | | | | | | HERO HONDA INTERPRETATION:- In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. BAJAJ INTERPRETATION:- In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. TVS INTERPRETATION: In TVS bike the economic price of the bikes influences the buying behavior of the customers. |Q11) How would you rate the following factors of Bikes with respect to different | |company? | | | | | | | | | | |Hero Honda |Bajaj TVS | | | | | | |Mileage |74% |72% |68% | | | | | | |Price |68% |65% |47% | | | | | | |Pick up |70% |80% |62% | | | | | | |Maintenance |58% |62% |74% | | | | | | |Look Shape |85% |80% |72% | | | | | | |Brand Image |53% |55% |69% | | | | | | INTERPRETATION: It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. |Q12) If new Bike with good features comes in, then would you like to change your bike? | | | | | | | |Hero Honda |Bajaj |TVS | | | | | | | |Yes |10 |16 |14 | | | | | | | | |No |16 |11 |11 | | | | | | | | |Can’t say |4 |3 |5 | | | | | | | | | | | | | | INTERPRETATION:- It is observed that the customers of Hero Honda bikes are not ready to change their bikes even if a new bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. FINDINGS During this research project I came in to contact with many customers who are having bikes. It has been found that in Hero Honda mostly the customers are having splendor while the ratio of the customers using Passion, Karizma and other bikes are comparatively low. In Bajaj the customers are giving more preference to Discover and Pulsar models and in case of TVS Bikes the customers are givig more preference to the other models rather than Flame,Starcityand Apache. The maximum numbers of customers that are using these bikes fall in the income group of 200000-300000. It has been observed that the customers are using their bikes mostly for official and personal purpose. It is observed that the awareness of Hero Honda bikes mostly comes from friends while of Bajaj and TVS the awareness comes from newspapers and televisions. Out of the sample size of 90 customers, 65 customers agree with the fact that advertisements play a very significant role in influencing their behavior to choose the bike. On the other hand 15 customers do not agree to this fact. While remaining 10 customers are not sure about it. When the customers are asked that are they satisfied with the performance of their bikes then most of them agrees to the fact. Out of the sample size of 90 customers, 55 customers says that they are satisfied with the performance of their bikes. On the other hand 28 customers are not satisfied with the performance of the bikes that they are having. While the remaining 10 customers are unable to say anything. It is observed that most of the customers are having full knowledge of the bike before purchasing. It has been seen that In Hero Honda bikes the mileage of the bike and the value that it adds to the status symbol of the customers influences the decision criteria of most of the customers. In Bajaj bikes customers gets more influenced by the price and quality of the bike and also they think that it adds value to their prestige. While in case of TVS bike the economic price of the bikes influences the buying behavior of the customers. It is observed that in rating of different features of different bikes people give maximum rating to the look and shape of the bike. At the second level they give their rating to the pick up. At the third level they rate mileage. And at the fourth level they give points to maintenance. At last they rate price and brand image. It is observed that the customers of Hero Honda bikes are not ready to change their bikes even if a new bike comes in with good features. While majority of the customers of Bajaj and TVS are ready to change their bikes if new bike provides some good features to them. Conclusion 1. Most of the Flame, Apache, Pulsar, CBZ Karizma are purchased by young generation 18 to 30 years because they prefer stylish looks and rest of the models of Hero Honda, TVS and Bajaj are purchased more by daily users who needs more average of bikes than looks. 2. Hero Honda is considered to be most fuel-efficient bike on Indian roads. 3. Service Spare parts are available throughout India in local markets also. 4. While buying a motorcycle, economy is the main consideration in form of maintenance cost, fuel efficiency. 5. Majority of the respondent had bought their motorcycle more than 3 years. RECOMONDATION 1. Bajaj should introduce some more models having more engine power. 2. Hero Honda should think about fuel efficiency in case of upper segment bikes. 3. More service centers should be opened. 4. Maintenance cost and the availability of the spare parts should also be given due importance. 5. They also introduce some good finance/discount schemes for students. 6. The price should be economic. BIBLIOGRAPHY 1. www. herohonda. com 2. www. google. com 3. www. bajaj. com 4. www. twowheeler. com 5. www. extrememachines. com QUESTIONNAIRE |NAME: †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ | | | |CONTACT No. .†¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦. | | | | | | | |20-25 | | |AGE:- | | |15-20 | | | | | | | | | | |Above 30 | | | | | | |25-30 | | | | | | | | |Employee | | |OCCUPATION:- | | | |Businessman | | | | | | | | | | |Other | | | | | | | | | | | | | | | | | | | |Student | | | | | | | | | | | | | |Q1) |Which Bike do you have? | | | | | | | | | | | | | |TVS | | | | | | | | | | | | | | | | | | | | | | | |Q2) |Which Model do you have? | | | | | | | | | |Passion | | |Hero Honda: | | |Splendor | | | | | | | | | | |Other | | | | | | | | | | |Bajaj: | | |CT 100 | | | | | | | | | | | | |TVS:- | | |Flame | | | | | | | | | | | | | | | |200000-300000 | | | | | | | | | | |1-2 year | | | | | | | | | | | |Personal Purpose | | | | | | | | | | | |Television | | | | | | | | | | | | | | | | | | | | | | | | | | | |Q7) |Are you satisfied with the performance of the bike that you are currently having? | | | | | | | | | |Can’t say | | | | | | | | | | | | | | |Can’t say | | | | | |Yes | |No | | | | | |Q9) |Do you have full knowledge about Bikes before buying? | | | | | | | | | |Can’t say | | | | | |Yes | | |No | | | | | | | | | | | | | | | |Q10). Which factor below influence your decision? | | | | | | | | |Quality | | | | | | | | | |Price | | | | | |Resale Value | | | | | | Q11) How would you rate the following factors of bikes with respect to different companies? Hero Honda |Bajaj | | |Mileage | | | | | | | | | | | | | | | | | | | | | | | | | | | |Price | | | | | | | | | | | |Pick up | | | | | | | | | | | |Maintenance | | | | | | | | | | | |Look/Shape | | | | | | | | | | | |Brand Image | | | | | Q12) If new bike with good feature comes in, then would you like to change your bikes? |Yes | | | |Can’t say | | | | |No | | | | | | | | | | Q13) Any Suggestions for Company †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚ ¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦ †¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦Ã¢â‚¬ ¦